Blockchain Digital Transformation

Focused on the evolution of blockchain technology, along with the burgeoning crypto ecosystem, and the implication on the digital transformation strategy for private & public exchanges.

Latest Article Release: May, 2021
Experience Highlights
Career at a glance
Key positions held during the past decade
Digicert, Inc. - Director, Global Digital Business

Digicert, Inc. is an indispensable line of defense against modern day cyber threats. It provides secure web services, enables enterprises to control access, protects users from threats, and secures their sensitive data.

Global digital P&L
Integrated campaign planning and execution
M&A digital transformation
Customer journey engagement framework
Walmart Global Ecommerce - Director, Video Games & Media

Based in California's Silicon Valley -- with operations in Bangalore, India and Sao Paulo, Brazil -- Walmart Global eCommerce leads all online and mobile innovation for Walmart.

Video Games and MediaP&L
Ecommerce strategy
Trend analysis for category innovation
CLV to profitable CAC
Sears Shop Your Way - Senior Director of Customer Engagement

Sears Shop Your Way is a social commerce platform designed around the world’s largest shopping loyalty program. With over tens of millions of members in less than 4 years, Sears Shop Your Way is the ultimate loyalty shopping program combining best-in-class rewards that meet members needs in the way they want and reward them with shopping perks and privileges.

Digital engagement
Ecommerce strategy
Social & mobile commerce
SYW Brand positioning
Red Bricks Media (RBM) - Digital Marketing Consultant

RBM is a digital marketing agency based in San Francisco, California that creates enormous value for clients from ever-changing media landscape, and delivers superior online strategies driven by the philosophy – performance reigns supreme.

Digital Marketing & operations
Digital transformation
Acquisition and retention campaigns
Hands-on" client delivery
Sony Computer Entertainment America (SCEA)- Director, Web Strategy & Services

Based in Foster City, California, SCEA serves as the headquarters for all North American operations of PlayStation, and is responsible for continued growth of PlayStation market in the U.S.A. and Canada.

Global digital platform
IA/UI & UX revamp.
Social media commerce
Mobile e-commerce
Hitachi Data Systems (HDS)- Director, Global Web Marketing

HDS delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions.

Strategic roadmap for online presence
Customer experience optimization
Expansion of HDS global web marketing
Global outbound communication platform
BEA Systems, Inc. - Director, Web Strategy & Operations

BEA Systems, Inc., (acquired by oracle.com) is the world's leading application infrastructure software company, providing enterprise software foundation to more than 15,000 customers around the world, including majority of the Fortune Global 500.

Global online strategy & identity
Product/service/solution marketing
Strategy for BEA web properties
Brand and messaging integrity
Selected Quotes
Event Speaker
Digital Customer Engagement Strategy - Stanford Faculty Club (SFSU Business Seminar).
Publications
WebSite Magazine,
"A Successful Digital Experience is the Combination of a Well-Thought-Out Brand Experience and a Robust Data Engine."
WebSite Magazine,
"Who is Responsible for the Digital Consumer Experience?"
WebSite Magazine,
"A Balanced Web Strategy is Key to your Successful Online Presence Today."
Business 2.0,
"The Midday Siesta is a Faded Memory for many Ambitious Foreigners Seduced by the U.S. Net Boom."
LinkedIn Recommendations