My career at a glance

July 2002
BEA Systems Inc.
Drove corporate online strategy and
vision of BEA’s global online identity
November 2008
Sony USA
Led global digital channel strategies to
revamp US/LA PlayStation websites
January 2014
Shop Your Way
Social commerce &
digital strategy
November 2006
Hitachi Data Systems
Led development and execution of
HDS’ global digital presence
September 2012
Red Bricks Media
Consultancy services for
all digital marketing disciplines
August 2016
Walmart Global Ecommerce
P&L ownership of the Video
Games and Media category
My Skills

My work background involves all digital marketing disciplines and combines my executive experience at Walmart Global Ecommerce, Sony, PlayStation, Hitachi and BEA with a significant expertise in aligning digital solutions with their broader business goals and objectives.

Digital Marketing Strategies and Operations

Global web strategy for high-volume B2C/B2B Ecommerce/Corporate sites, online customer engagement strategy, audience segmentation

E-commerce, Social Commerce and Mobile commerce

Leadership Role Managing eCommerce and Direct- to -Consumer Channels

Personalization & Recommendation

Omniture test and target and recommendation

Online Marketing Campaign Development

MRD/FRD/SRD, interactive strategy, audience segmentation strategy

Search Engine Marketing / Search Engine Optimization

Deep Knowledge of Online Advertising, Interactive Marketing Trends and Search Engine Optimization Fundamentals Across Mobile and Desktop Channels, Search Engines,and Social Media.

Web Infrastructure & Technology

Proven Track Record of Implementing Digital Infrastructure & Technologies (Ecommerce, Analytics, Saas, WCM, ECM, CRM platforms.

CRM/Lead Generation Tools and Outbound Marketing Programs

SFDC, Marketo ecommunication platform, demand generation and customer engagement solutions.

Vendor Relationship Management

Vendor selection (RFI/RFP), P&L and tracking total economic impact, ROI and TCO.

Content Management Systems

ECM, CMS, WCM, Adobe AEM, Oracle UCM, Alfresco, Documentum, BroadVision, ATG.

Web Analytics

Online business optimization, Webtrends, Adobe Omniture, Google Analytics, Coremetrics).

Online Community & Social Media

Social and mobile commerce integration, Facebook integration, Jive community platform, forums & community management.

Online Design

Interactive/user-centered design, data modeling, information architecture, user interface and user experience

Globalization / Localization and Compliance

Translation systems, I18N, WCAG, 508 compliance.

Intranet and Extranet Development

Portals, global single sign on, DAM (digital asset management), online collaboration platforms.

Selected Quotes
O Reilly

Creating a Data-Driven Organization: Practical Advice from the Trenches

By Carl Anderson

"The [chief digital officer] understands and leverages business intelligence data, empowering organization's user psychologies and consumer profiles in response to brand messaging," said Olivier Naimi, senior director of the global web platform and analytics for Sony.

"O'Reilly Media, Inc.", Jul 23, 2015 - Business & Economics - 302 pages About this book

Over the last 6 years I have had the pleasure of selling and delivering services to Olivier. Over this time I have observed excellent leadership skills across several strong and diverse teams. Oliver is incredibly gifted and is one of very few Sr. leaders who understand the ever evolving digital landscape. He has a deep understanding of technical architecture and systems, which coupled with his visionary nature and strong digital strategy skills make him the top 5% of all digital executives. He has a proven track record of success which speaks for itself. And finally he has a talent for building strong teams who can execute his strategy and vision. Olivier is an asset to any organization.
Brent Richards
General Manager
Accenture Interactive Software
It is my privilege to endorse Olivier. Olivier has a gift of being both a strategic thinker and a tactical RockStar. I have always been impressed with Olivier's ability to include a large number of people from many different corporate disciplines, organize their thoughts and have them all be excited to work toward and achieve a unified goal.
Carter Lipscomb
SONY Computer Entertainment
Sr. Director, Publisher Relations
Olivier is a sophisticated, strategic digital marketer who really understands the new world for big brands and retailers. He led some significant transformation that were innovative, and has been a pleasure to work with.
Wes Nichols
Co-Founder, CEO,
Olivier worked in my organization at HDS as the Director of Web Marketing. He was brought onboard to completely revamp and modernize the company's online capabilities. Olivier delivered a great strategy and vision for a unified web platform. More importantly, Olivier was able to execute major elements of the strategy with very tight resources. He was always able to think out of the box and jump over whatever hurdle was placed before him. Olivier is an outstanding web marketing executive and would be a great leader for any company that wants to improve their customer's and partner's online experience.
Brenda Peffer
Vice President of Global Marketing
Hitachi Data Systems